Welcome to my A2 Media Studies Blog. The brief is: to produce a music video, a digipak cover, and magazine advert for the digipak. Throughout the course we will be learning about conventions (general and genre specific) used for each of these products.

Monday, 28 November 2011

RM - Bullet For My Valentine - Your Betrayal Deconstruction

Artists: Bullet For My Valentine
Song: Your Betrayal
Genre: Heavy Metal/Metalcore
Director: P. R. Brown
Audience: 15 - 24
Year Released: 2010

Bullet For My Valentine's "Your Betrayal" is a hybrid genre featuring performance and concept theories. The performance aspect features the band playing in a warehouse which fire in front of them. Behind them are several screens of two different girls both committing the seven deadly sins which are: Lust, Gluttony, Greed, Sloth, Wrath, Envy and Pride.

At the beginning of the music video each band member appears on screen, this is done in time with the music so each member appears on screen when they start to play their instrument. This is also down later in the video when the vocalist starts to sing and backing vocalist shouts. The majority of the video focuses on the band performing, probably lip-syncing. During these periods where the focus is on the band the lead vocalist (Matt Tuck) is receiving the majority of the focus from the audience. Both of these are common conventions for music videos. During these performance sequences there is a variety of shots which the majority of feature two or more of the band members, this is sometimes done when the focus is on the vocalist. These shots are called two and group shots. As well as this there is a range of panning shots used with the band being front on.

As previously mention the concept aspect of the music video is features two females committing one of the seven deadly sins. As well as just appearing in on their own and in full screen they also appear behind the band on screens. However when two females do appear on their own it is taking the focus of the lead vocalist and rest of the band to show one of the sins they are committing. To anchor which sin the two females are committing towards the end of the music video a single word appears in red, to signify death and hell. These words in red lettering are Lust, Gluttony, Greed, Sloth, Wrath, Envy and Pride. These are pictured below and are in order of appearance from left to right.




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