Welcome to my A2 Media Studies Blog. The brief is: to produce a music video, a digipak cover, and magazine advert for the digipak. Throughout the course we will be learning about conventions (general and genre specific) used for each of these products.

Wednesday, 30 November 2011

RM - Parkway Drive - Sleepwalker Deconstruction

Artist: Parkway Drive
Song: Sleepwalker
Genre: Metalcore
Audience: 15 - 24
Year Released: 2010

Parkway Drive’s “Sleepwalker” is a concept video with elements of performance. However the only performance element in the video is the shots of the vocalist screaming. During this sequence insects are flying out of his mouth. The majority of the video is in black and white with a small section of red colouring in some shots to signify blood and death. As well as this the intro to the music video is in colour until the instruments start. This can be done by using programs including as Final Cut by using tools like chroma key and colour correct. As well as this other special effects have been used including fish-eye which is used whilst the protagonist is opening the door just before the song begins.

During the video the majority of shots are coming from the protagonist’s point of view, this is anchored throughout the video in particular whilst looking at one of his body parts, e.g. legs or hands, or when he is looking at a mirror, which shows the protagonist’s appearance to the audience. Another way this is anchored as whilst the protagonist is walking the camera shakes from side to side, this has probably done by using a steady cam. There are several jump cuts and fast paced editing, this being a common convention in this genre – which is similar to Messugah’s “Rational Gaze”.

Throughout the video weird phenomena are occurring these include objects, such as a watch, turning into insect, a person’s heart has been re-place by what appears to be a timer counting down which explodes and buildings coming alive. This added to the fact that the video is in black and white, excluding the red blood, adds to the effect of this video and making to more scary.  

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